Launched on Wednesday October 25 2006 and called Message in a Bottle, the campaign has three main concerns:

• anti-social behaviour and nuisance in the area from West Street to St James Street
• drinkers getting injured or attacked ...and harming others when drunk
• young people and drinking.

Linda Beanlands, Community Safety Manager of Brighton & Hove welcomes the approach and says “Tackling alcohol misuse is a priority and we are working hard to make a safer, cleaner City. We now want to tap into the experience and energy of people living and working in the city, affected by the alcohol business, to come up with new solutions. We’ll then try out some of them over the holiday period. The best innovations are usually inexpensive, quick and relatively easy to put into action. So, if you want to do something about the nuisance and harm that too much drinking causes, please let us know.” She hopes that the scheme will catch the imagination of residents, shop keepers, employers, taxi drivers, bar workers, colleges, voluntary organisations, police and health staff, youth workers and young people themselves.

Another supporter, Lisa Perretta of the Business Crime Reduction Partnership, says "This is great news. A new innovative way of working gives both members of the public and the local business community an opportunity to create solutions to problems they regularly face. They can now have a direct impact on issues affecting them and can voice their opinions, implement projects and see it through to the end. Seeing the success and achievements will encourage the local community to be more actively involved in the future to really make a difference to our City".

Organised by the Safe in the City Partnership with the Centre for Public Innovation, the Message in a Bottle scheme asks interested locals to get in touch with their suggestions by November 8 2006. They should contact Dan Farag on 020 8675 5777 at daniel.farag@publicinnovation.org.uk or call/text DRINK to 07903 819 546.

To find out more information and get involved click on the link below to download a copy of the application form.

Click here to download