Sainsbury has reported a satisfying 7.6% growth in sales thanks to its fresh produce and healthy living options, which carry higher profit margins than run of the mill produce. It would appear that a growing sector of the population is moving toward healthy living. Probably not, however, the same growing population responsible for the outstanding success of N Brown.
While Sainsbury, with the help of Jamie Olivier, is pushing healthy eating, clothing catalogue operator N Brown has cornered a niche at the other end of the market.
N Brown caters for women who are size 16 to 30 plus. Around 50% of sales are owed to women who are size 20 and over, while 10% of sales are due to women in the size 30 and over bracket.
N Brown has over 5.5 million customers and has seen its profits rise by 16.3% to £29.2 million. Clearly N Brown is making a killing from the nation’s inability to beat obesity. N Brown targets women in their fifties and over and given that 68% of women between the ages of 55 and 64 are overweight or obese it is a buoyant market.
You might argue that both traders are profiting from the same problem but coming at it from very different angles.
Read related items on:
Retail, pubs, clubs and restaurants