the Business Forum and
the Economic Partnership
in Brighton & Hove
Homepage    BCRP Intranet    Funding    Events    Knowledgebase    Links    About us     Contact us
Key projects



Workforce development 


Business &

Property &
Development sites




Consultation opportunities

Brighton & Hove Business Forum
8-11 Pavilion Buildings, Brighton, BN1 1EE
Tel: 01273 735442
Email: info@brighton

© Brighton & Hove
Business Forum

News - 8 October 2006

Business is not ready for new age legislation

New research from law firm Browne Jacobson reveals that one third of employers may still discriminate on the basis of age. However, most company directors complacently believe that they don’t need to do anything or worry about legal action.

As new age discrimination legislation takes a grip on the nation 65% of business leaders believe their company is not ready for the new measures. The research, contained in Browne Jacobson’s new Sleepless Report, is based on a survey of more than 220 company directors across the UK.

One third of employers admitted that age might deter them from hiring an otherwise suitable candidate, a figure that rises to 49% in the East Midlands and 48% in the North.

Company directors also confessed a preference for hiring younger or older candidates ‘depending on the position’. A fifth (21%) said that age considerations might put them off a younger applicant, while 14% were deterred from hiring older candidates.

Directors were three times more likely to believe that older people are more hardworking and ambitious than younger people. The report reveals that only a third (35%) of company directors believe their company is ready for the new legislation.

However, the majority of company directors are unconcerned, with more than four fifths (82%) believing they are not at risk of legal action, a figure that rises to 91% in the West Midlands.

Yet only around a third of companies plan to draft an anti age discrimination policy (33%) and revise job advertisements to exclude age, just 10% plan to review pay, benefits and length of service schemes.

Only one fifth (21%) of directors plan to amend company retirement policy and open up all positions to people of all ages and levels of experience. One fifth of companies (21%) plan to take no action to comply with the new legislation, with over a quarter (28%) of companies in the East Midlands planning to ignore the changes.

Peter Jones, employment partner at Browne Jacobson, said, “Business can’t afford to be complacent about this new age discrimination legislation. While many have taken steps to amend contracts and job advertisements, what really needs to change is the apparent view that equates age with ability. Employers risk substantial tribunal claims if they don’t take this new legislation seriously.

“While companies tend to concentrate on the issue of discrimination against older workers, our research suggests that the young are actually more likely to face discrimination in the workplace.

“Employers should be aware that discrimination can work both ways and amend policies and procedures accordingly.”

Peter Jones offers the following advice to employers:

  • Review company retirement age.
  • Carefully review the language used in recruitment adverts, person or job. specifications to avoid indirect or direct discrimination, for instance avoiding words such as ‘young’ or ‘mature’.
  • Introduce processes to implement the requirements for retirement notification and the right to request continued employment.
  • Move age/date of birth questions from the application form to a diversity monitoring form, which will stay with HR.
  • Review policies for recruitment, selection, training, promotion and retirement to ensure compliance with the new regulations.
  • Review pay and benefits to ensure compliance with the new regulations – in particular service-related pay and benefits. · Ensure that equal opportunities training includes ageism awareness.

Read related items on:
Browne Jacobson

Browse our business Knowledgebase or search by keyword


19 February 2018
House Price update Q4 2017
19 February 2018
What would you do in a crisis? 19 February 2018
The investment journey for high growth entrepreneurs 9 February 2018
Make Change Count 2018 - helping rough sleepers in Brighton & Hove 8 February 2018
Brighton Technology Company Paxton Announces Recipients of New Scholarship Programmein Association with the University of Brighton 8 February 2018
Cyber London Accelerator Invites Summer 2018 Entries 8 February 2018
Innovate UK Launches Strand 2 Emerging and Enabling Technologies Sector Competition 8 February 2018
Success In Sussex As Food And Drink Heroes Crowned Winners 8 February 2018
UK Games Fund - Fourth Round Open to Applications 8 February 2018
Innovate UK & Prince's Trust Launch Young Innovators' Programme 6 February 2018
Brighton & Hove Food Partnership launches 'Kit Out The Kitchen' crowdfunding campaign 2 February 2018
Brighton & Hove Council and Crest Nicholson win £15m government funding to kickstart King Alfred project 1 February 2018
Could a Utilise Plus Programme grant help you? 1 February 2018
Shoreham Port Facilitates Huge Operation 18 January 2018
IUK Announces Collaborative R&D Funding for Connected and Autonomous Vehicles Simulation 18 January 2018
Renault-Nissan-Mitsubishi Launches $1 Billion Corporate Venture Capital Fund for Next Generation Mobility 17 January 2018
PORTlife #17 Newsletter Out Now 17 January 2018
Over £19,000 raised for Burning the Clocks 2017 11 January 2018
Brighton Main Line Improvement Project: Planned closures in October 2018 and February 2019 11 January 2018
Come on in! Fairtrade Fortnight 2018 8 January 2018
Sussex Business SkillSnap targets hospitality industry skill shortage 3 January 2018
House Price update 2017 Q3 20 December 2017
£14.35 Million European Regional Development Fund Launched 19 December 2017
Leading the way - Sustainability in Action masterclass 15 December 2017
Brighton is among the best places to start a business due to their strong growth factors 15 December 2017
GTR consultation ends 20th Dec 2017 13 December 2017
Ethical Food StartUp Programme - Idea Generation Workshop 12 December 2017
Utilise Plus launch programme of energy efficiency grants and business support for SMEs 11 December 2017
City Centre Vacancy Rates Drop Slightly From Sept 5 December 2017
Innovate UK Announces Sector Competitions in Manufacturing and Infrastructure Systems 5 December 2017
GDPR, steps to early compliance 1 December 2017
The 29th Sussex Business Awards 2017 Winners Announced 1 December 2017
Old tech gear? Give IT a new lease of life 29 November 2017
Driving for Better Business Campaign launches 29 November 2017
ARKA Funerals sponsor Burning the Clocks 2017 with 'In Memory' lanterns 27 November 2017
Govia Thameslink launches third consultation phase on once-in-a-generation timetable restructure 23 November 2017
Coast to Capital Launches Brighton Mainline Alliance 22 November 2017
Calling all UK companies that have transport, parking and commuting issues to address 15 November 2017
Start-up Challenge Business Competition Offering £10,000 Investment to Young Entrepreneurs 15 November 2017
IUK Announces £10 Million Innovation Loans Infrastructure Systems Funding Competition for UK SMEs