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News - 24 September 2006

Brighton celebrates local food and drink

‘A Taste of Sussex’ Festival Food and Drink Market attracted over 25,000 people on 16 and 17 September. The farmer’s market sponsored by Asda is now one of the biggest in the region and offers the best of Sussex produce.

The market was the central event of the Brighton & Hove Food and Drink Festival. The Festival continues till the end of the month and there are still lots more events to take part in. For a full listing see www.brightonfoodfestival.co.uk

The market offered a showcase for all that is delicious and special about local produce, including hot, cold, prepared and raw food. A strong theme running through the event was the campaign to reduce food miles. Supermarket chain ASDA is leading the way in addressing the environmental cost of importing food from afar when it can be purchased from farmers in the county.

Asda used the market to launch its new ‘locally produced in Sussex’ range. The local produce has been in the stores since Friday 15 September. Asda had a strong presence at the market, offering tasty samples of its range to festival-goers.

Thirty local children picked up prizes for growing pumpkins as part of a challenge organised by the festival, which distributed free packets of pumpkin seeds with The Argus in the spring. Pumpkins of all shapes and sizes were assessed by experts from the farm ‘Gourds Galore’ before prizes were awarded.

“We are thrilled with the success of this weekend,” said Paula Seager, Festival Director and Director of Priory PR & Events, promoting the event. “Sussex has over 2,500 farms and the best climate to grow produce. The average item on a supermarket shelf has travelled 1,800 miles, while local market produce has travelled about 30 miles and there is a growing demand to buy local. We want to help this market to grow.”


Read related items on:
Food & Drink Festival
Brighton & Hove Food Partnership


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