It's not all bad news at Next. Although the company is seeing a decline in high street takings its mail order arm is on the up and up.
The mail order and Internet division, Next Directory, may be the company's saving grace this year. Next has struggled with disappointing returns on the high street. Even the summer sale was slow to take off and failed to shift the stock.
However thanks to the mail order side of the business not all is lost. Indeed, shares have risen 55p to £17.60 on better than expected first half pre-tax profits.
There has to be a lesson here for smaller traders struggling to attract more traffic through their doors. The Internet is where the money is being made now and, believe it or not, clothing is one of the fastest growing sectors online.
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