the Business Forum and
the Economic Partnership
in Brighton & Hove
Homepage    BCRP Intranet    Funding    Events    Knowledgebase    Links    About us     Contact us
Key projects



Workforce development 


Business &

Property &
Development sites




Consultation opportunities

Brighton & Hove Business Forum
8-11 Pavilion Buildings, Brighton, BN1 1EE
Tel: 01273 735442
Email: info@brighton

© Brighton & Hove
Business Forum

News - 20 August 2006

Getting Brightonians out of their cars

Brighton & Hove City Council has launched a project aimed at getting local people out of their cars and into more environmentally friendly modes travel. The initiative has gone off to a flying start with grown-ups learning to ride bikes and rely on buses for the first time in their lives.

In Brighton & Hove, 45% of car journeys to and from work are less than three miles. That’s 27,000 daily car trips, putting additional strain on the city's roads. If able-bodied local people use alternative means of transport the city will be less congested and more welcoming to those less able to take up the options of walking, cycling or the bus.

A team of six travel advisers are knocking on thousands of doors starting in the Portslade area and giving advice on how to cut down on car travel.

The team aim to visit 10,000 households in Portslade this summer. They are offering incentives to try and get residents to leave their cars at home and make local journeys in a cheaper, healthier and more environmentally friendly way. So far they have visited about 5,000 households and distributed some 10,000 pieces of information. They have become a familiar sight around Portslade.

By providing travel option information in a targeted way, the council is getting a better understanding of the transport issues that people have in a more comprehensive way than direct marketing is able to achieve.

The travel advisers spend their time talking through the different travel options and explaining the alternatives. Local people are provided with a personal travel plan, which shows how they can walk, cycle, or bus their favourite journeys, how long it takes and how much easier travelling without a car can be. Simply highlighting the bus stop or cycle track at the end of the road is often all it takes to make people aware about their travel options.

Travel adviser Richard Baldwin said, “We’re trying to provide travel solutions to make people’s lives easier. People know who we are now and generally seem very keen – we’ve had a really good take up. If it’s practical for them, we’re trying to get people out of their cars. I live in Elm Grove and I haven’t had a car for 10 years. My main modes of transport are my feet and a push bike and, since I started this job, the bus.”

The project, called the Personalised Travel Planning, offers residents free bus tickets, pedometers, discounts on bikes, maps, bus timetables, information about local shops and services. The team can also create a personalised travel plan for you, which can plot your individual route to work or to the shops and tell you how they could do it more quickly or more cheaply by walking, cycling or taking public transport.

A Portslade resident, Christina Cosgrove recently attended one of the free cycle training courses offered by the project. She said, “For someone like me, the trainer is really inspirational. I have learnt to cycle as an adult and feel much more confident and I’m looking forward to practising on my bike”.

Councillor Gill Mitchell, Chair of Environment Committee said, “The great thing about Personal Travel Planning is that there is no hard sell or gimmicks. Participants are provided with the information that they want to travel in the most appropriate way for their particular journey”.

The project is funded by Brighton & Hove City Council and the Cycling Demonstration Town project and will run until October. Further personalised travel planning projects will take place each year for the next three years.

Read related items on:
Staff Travel Plan
Brighton & Hove City Council

Browse our business Knowledgebase or search by keyword


20 March 2018
Brighton named most entrepreneurial city AND second best for student happiness according to Fresh Student Living
19 March 2018
A Meeting with Chris Fox, Lib Dem Peer - Why Business Matters 14 March 2018
Better Business for All Event with BEIS 7 March 2018
Brighton celebrates women in tech as Spring Forward festival returns for a fourth year 6 March 2018
Six months of success for BTN BikeShare 2 March 2018
Sustainability in Action masterclasses for Sussex businesses 2 March 2018
Doing Business in China comes to Brighton 1 March 2018
Brighton & Hove Chamber of Commerce presents: Protecting your brand- a guide for fast growth businesses 1 March 2018
Long haul passengers boost local economy and jobs, according to new Gatwick report on the 'Visitor Economy' 28 February 2018
Save time reporting crime 27 February 2018
Warren Morgan Resigns from Brighton & Hove City Council 23 February 2018
Brighton Technology Company, Paxton Ranks in Sunday Times 100 Best Companies to Work For 23 February 2018
Greater Brighton's Commercial Property Database 22 February 2018
SE-ASSIST - Launch of Loan Capital in Greater Brighton 19 February 2018
House Price update Q4 2017 19 February 2018
What would you do in a crisis? 19 February 2018
The investment journey for high growth entrepreneurs 9 February 2018
Make Change Count 2018 - helping rough sleepers in Brighton & Hove 8 February 2018
Brighton Technology Company Paxton Announces Recipients of New Scholarship Programmein Association with the University of Brighton 8 February 2018
Cyber London Accelerator Invites Summer 2018 Entries 8 February 2018
Innovate UK Launches Strand 2 Emerging and Enabling Technologies Sector Competition 8 February 2018
Success In Sussex As Food And Drink Heroes Crowned Winners 8 February 2018
UK Games Fund - Fourth Round Open to Applications 8 February 2018
Innovate UK & Prince's Trust Launch Young Innovators' Programme 6 February 2018
Brighton & Hove Food Partnership launches 'Kit Out The Kitchen' crowdfunding campaign 2 February 2018
Brighton & Hove Council and Crest Nicholson win £15m government funding to kickstart King Alfred project 1 February 2018
Could a Utilise Plus Programme grant help you? 1 February 2018
Shoreham Port Facilitates Huge Operation 18 January 2018
IUK Announces Collaborative R&D Funding for Connected and Autonomous Vehicles Simulation 18 January 2018
Renault-Nissan-Mitsubishi Launches $1 Billion Corporate Venture Capital Fund for Next Generation Mobility 17 January 2018
PORTlife #17 Newsletter Out Now 17 January 2018
Over £19,000 raised for Burning the Clocks 2017 11 January 2018
Brighton Main Line Improvement Project: Planned closures in October 2018 and February 2019 11 January 2018
Come on in! Fairtrade Fortnight 2018 8 January 2018
Sussex Business SkillSnap targets hospitality industry skill shortage 3 January 2018
House Price update 2017 Q3 20 December 2017
£14.35 Million European Regional Development Fund Launched 19 December 2017
Leading the way - Sustainability in Action masterclass 15 December 2017
Brighton is among the best places to start a business due to their strong growth factors 15 December 2017
GTR consultation ends 20th Dec 2017