Brighton's Business Crime Reduction Partnership (BCRP) working with the Police and the council has been successful in driving rogue traders out of the city centre. However, many of these people are now pitching up on industrial estates.
Brighton & Hove City Council's Trading Standards team is warning people to look out for unscrupulous traders selling counterfeit DVDs and CDs.
John Peerless, Head of Trading Standards at Brighton & Hove City Council, said, "We have received several reports of people turning up on industrial estates in different parts of the city, calling at business premises trying to sell counterfeit DVDs and CDs to workers."
The rogue traders are believed to arrive in the city from London by train with bags full of DVDs and CDs. After calling at an industrial estate here they are likely to hop back on the train and visit another town further along the line.
Mr Peerless said, "Our advice to shoppers is simple - don't buy from someone who approaches you in the street, or turns up at your place of work, trying to flog you something."
Tony Mernagh, Chief Executive of Brighton & Hove Business Forum, said "Counterfeit goods are never the bargain they seem”
"By purchasing from a reputable store you know exactly what you are buying, you get good service and, and you have full consumer rights if you need to return your purchases."
Last year thousands DVDs and CDs were seized by Trading Standards staff in Brighton & Hove, along with a range of other counterfeit goods.
All counterfeit goods seized by trading standards are recycled wherever possible, once fake trademarks have been removed. Many goods - for example luggage and clothing - are donated to local charities.
Further information: Sue Bishop 01273 291035
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Brighton & Hove City Council