After less than a decade of off-shoring, wages for call centre workers in India are now drawing close to those in the UK and consequently some firms are looking for the next country that can provide cheap English speaking labour.
The competition for call centre workers in Asia is cut-throat and the problems of staff retention and attrition are as bad as they are in the UK as workers are tempted to switch employers for a few rupees more than the going rate.
According to the Dimension Data Group the average wage in India is now between £13,000 and £21,000, which is close to that in America and the UK but there is still growing disquiet from many customers about quality of service from overseas centres.
Undeterred companies are looking for the next location that can supply the necessary workforce and South Africa is becoming a strong contender. Call centres here pay between £5,000 and £13,000 for the same level of service they get in India and this explains why Johannesburg supports 40,000 jobs in an industry that is one of the fastest growing in South Africa.
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