According to a new report published last week by the British Cleaning Council 79% of the UK public think our streets are dirty. Yet a recent ‘Keep Britain Tidy’ survey shows that they are actually getting cleaner.
Are our streets getting cleaner but they still look dirty enough to be considered dirty? Do the British public just like to have a moan? Or is it just too subjective a question to ask?
Clearly we all have different standards of acceptable cleanliness. And perhaps the key to the conundrum is in the detail. It would appear that women expect a higher standard of cleanliness than men with 82% of women stating that they find the state of our streets unacceptable compared with 75% of men.
Older people also expect higher standards. Of the retired population an overwhelming 88% reckoned the streets are filthy.
There are clear regional variations also and this may have some bearing on the actual state of the streets as well as people’s perceptions- but maybe not. People in the North West are the most disgruntled at 93%, while those in the Midlands are the most satisfied with their environment - only 65% of those said yes to the survey.
The British Cleaning Council has decided to award communities for keeping their streets tidy and last week launched the 'Clean Britain Awards'. The deadline for entries to the Clean Britain Awards 2007 is Friday 30th June 2006. For further information please contact firstname.lastname@example.org.
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British Cleaning Council