The Argus is to launch a new sister publication Argus lite. The free paper will be aimed at commuters who don’t currently read the main paid-for paper.
The new title will be handed out to commuters from Monday, 20 February. Some 10,000 copies will be given away each morning between 6.30 and 8.30am before the main paper is on sale.
The aim of the new venture is to reach the 35,000 commuters who sleep in Brighton but spend most of their day in London. The paper will engage them in city life and perhaps remind them of all the good reasons why they chose to live in Brighton.
It will represent an opportunity for advertisers to reach a new audience that they may have missed otherwise. And it will be a more cost effective way to reach this segment of the Brighton population than alternatives such as the Evening Standard or glossy magazines.
The Argus Lite will pack a mix of national news, sport and a local "lite bite" of news and entertainment into a one-hour read – ideal for the train journey.
A team of distributors will initially hand out the Lite on routes leading to the stations of Brighton Central, Hove, Brighton, Preston Park, Hayward's Heath and Burgess Hill every morning and it is hoped that further locations will be added later in the year.
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