Results of the evaluation survey on the six month trial run of the farmer’s market in George Street, Hove, have proved so positive that the council will be recommending a regular monthly slot.
During the six month trial the council has been consulting with the local business community and the market co-ordinators have carried out a full evaluation with support of the council’s sustainability team between November and January 2006.
A shoppers’ questionnaire carried out on 26 November, showed 96% of the 72 people asked wanted to see the market continue, 66% of those asked had made a purchase from the market, and 78% had made a purchase at George Street shops.
Questionnaires delivered to George Street shops and other local traders after the Christmas break showed almost 60% of local traders supported the market and wanted to see it continue.
The market, co-ordinated by the not-for-profit company, Common Cause Co-operative, has been running on the fourth Saturday each month since July 2005.
Councillor Joyce Edmond Smith, Convenor of the council’s Sustainability Commission, said, ” Not only has it proved itself to have a positive economic impact on local trade, shoppers can enjoy much better access to fresh, seasonal, locally grown produce.
When asked what they liked most about the Farmer’s Market, most respondents said the access to local produce. I am delighted that the pilot run has proved such a success and look forward to a regular market in George Street.”
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