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News - 11 December 2005
Franchisers lament lack of skills
The British Franchise Association (BFA) claims that the biggest obstacle to growth is finding people with the right skills to run their own outlet. A survey conducted in conjunction with NatWest revealed that a quarter of franchisers are finding it difficult to attract new franchisees because applicants lack the skills and funds to take on the job.
The skills that are most important to franchisers are self-motivation and marketing experience. These are not skills that can be easily taught so it is not a criticism that can be levelled at the British education system.
The chair of the BFA, Sir Bernard Ingham, has suggested that people thinking about setting up in business should consider franchising as a first option. The benefits would be that you buy into to something that has been tried and tested and the package usually includes some national marketing and support.
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