The Brighton & Hove Business Forum held a dinner function on Monday 19 September to discuss the merits of ecommerce with a group of interested retailers. The discussion highlighted the potential pitfalls of going it alone and offered an easy way to dip a toe in the water for very little cost.
Tony Mernagh, chief executive at the Business Forum, opened the meeting with a sharp hard hitting presentation illustrating that the retail industry in Brighton is in decline and shows no sign of improvement in the near future. He followed this up with a clear illustration of the online opportunities that are being missed by many retailers in the city.
Retailers were then interviewed between courses and it emerged that a small number of traders such as Pen to Paper in Sydney St, First Light in Nile St and Tickled in Gardner St are making good money from their ecommerce endeavours.
|Business Forum Chief Executive Tony Mernagh talks about the benefits of E Commerce|
One of the key lesson to be learned from the evening's discussion is that it is important to have a web site that offers functionality and the ability to complete the sale online. Retailers also highlighted the importance of offline marketing to support the online effort. It also became apparent that it isn’t necessary to spend thousands of pounds to sell online.
The final presentation of the evening unveiled an offer put together by Newsquest in cooperation with the Business Forum to enable retailers to experiment with ecommerce for just £300 per year (to include advertising in the Argus). The deal is available to all traders in Brighton & Hove. Please contact Elizabeth Hammond at Elizabeth.Hammond@theargus.co.uk for further information.
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