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News - 19 July 2005
An audience of millions

City College promotes Brighton to one fifth of the world

City College is running a three week summer school for 30 students from Beijing. Nothing exceptional about that but the attendant publicity will literally reach millions of people.

This is the first of what is hoped will be many summer schools at the College and their inception is timely given the debate on how we exploit the opportunities offered by the rapidly developing Chinese economy (see earlier story in knowledgebase SEEDA kicks off consultation on regional economic strategy 15th July 2005).

A recent meeting organised by the Brighton & Hove Economic Partnership (BHEP) to discuss the challenges and opportuities of globalisation recognised that attracting foreign students to come to Brighton to study will form an important part of grasping the opportuities presented by developing economies. They offer the possibility to develop fledgling networks and contacts that could prove valuable to future commercial relationships between countries.

But the publicity coup associated with this year's City College summer school is the fact that the group will be followed by a TV crew from the national Chinese television channel for a fly-on-the-wall documentary which will be broadcast widely in China. This will give the College and the city unparalleled promotional coverage in one of the world's most important markets.

Read related items on:
Brighton and Hove Economic Strategy
Regional Economic Strategy
Brighton & Hove Economic Partnership
City College Brighton & Hove

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