Broadmead shopping centre has been successful in winning a yes vote for its BID (Business Improvement District). The money raised through the BID will be used to improve the appearance of the area and make it more welcoming to visitors.
In addition to the BID, and as a vote of confidence in the BID team, Bristol City Council has pledged to contribute £255,000 over three years towards the project. The Council has also agreed to continue to make an in kind contribution of dedicated officer time and resources, and will also collect, at no charge, the retailers’ annual levy which will be put towards the improvements.
Broadmead has also been very fortunate in receiving £250,000 from the South West RDA for key preparatory work in the lead up to the successful BID.
This funding paid for five first class consultants from key areas notably a strategist from KPMG, research and consultation from Springboard, street design from Reckless Orchard, marketing and PR from Harrison Cowley and legal advice from Bevan Brittan. The BID team believes that this was vital to the success of the BID.
Cllr Anne White, executive member for Economic Development and Regeneration said, “The council already supports Broadmead through services such as cleansing, CCTV, floral displays and the Christmas lights but I am delighted that we are now able to commit to further investment in the shopping centre.”
“We recognise the importance of Broadmead to the economy of Bristol and are therefore delighted that we could be part of this initiative to make real improvements to ensure that Broadmead as a whole prospers and benefits businesses, their staff and customers alike.”
BUSINESS FORUM COMMENT
The willingness of Bristol's RDA and local authority to make such substantial contributions to the Broadmead BID is a reflection of the value that they clearly place on this innovative mechanism for raising large sums of money from the business community to make real improvements to the public realm.
In Brighton the Business Forum is working with business associations to explore the prospect of a BID for 2006. A survey of ground floor, city centre businesses suggests that Christmas Lights and graffiti cleaning are high on the list of priorities for BID funding. For further information please contact Soozie Campbell on 01273 380040 or at email@example.com.
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