Most major retailers are planning special promotional activities during Fairtrade Fortnight to highlight Fairtrade products on their shelves and at the checkout. Elsewhere on the high street, café chains and restaurants are drawing attention to the Fairtrade tea, coffee, juices and snacks now appearing on their menus.
Brighton Pavilion MP David Lepper supported a publicity event at the University of Sussex at the start of the two-week promotion organised by the South East Region Co-operative Group, with all profits going to Oxfam.
David, a Labour and Co-op MP, said, "I am proud that last year Brighton and Hove became a Fairtrade city and Sussex University is a Fairtrade campus.
‘The Fairtrade Mark is an independent certification awarded by the Fairtrade Foundation to products which guarantees five million farmers, workers and their families in 49 developing countries get a better deal by guaranteeing:
· a fair and stable price for their products
· the opportunity to improve the lives of people producing the coffee, fruit or other goods.
· respect for the environment
· a closer link between producers and shoppers
· a stronger place in world markets for small farmers and other producers in developing countries."
More than 100 UK companies now sell fair trade products and Britain has overtaken Switzerland to become the biggest Fairtrade market in the world, with coffee, bananas, tea and chocolate still the most popular choices.
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