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News - 26 November 2004

Festival adds £20 million to economy of Brighton & Hove

An independent survey reveals that the Brighton Festival contributed £20 million to the economy of Brighton & Hove in 2004. The survey, commissioned by Brighton and Hove Council, Arts Council England, South East and Brighton Festival Society, looked at the economic and cultural impact of Brighton Festival and its Fringe.

The survey was conducted by Sussex Arts Marketing who collected primary data throughout the duration of the Festival this year. The findings lend weight to the argument that the Festival is a pivotal event in the Brighton and Hove calendar. They also show that the event brings measurable benefits to the retail and hospitality trades in the city.

For three weeks in May the Festival takes over the concert halls, theatres, and open spaces of the city with a programme of dance, theatre, books & debate, music performances of all kinds, street and visual arts, and events for children. The Festival brings to the region a huge array of international and national artists and with an emphasis on commissioning new work, it brings both world and UK premieres to the city. It focuses on work that would not normally be seen in Brighton & Hove throughout the rest of the year and also works closely with the city’s arts organisations, supporting the creative community and acting as a catalyst for new work through the Brighton Festival Fringe, which showcases emerging talent. This is the first year that the true economic impact of the Festival has been assessed.

As well as ticket sales the Festival is funded through a combination of sponsorship from businesses and funding by Brighton & Hove City Council, Arts Council England, and Visiting Arts. This public sector support is re-paid 17 fold with nearly £20 million going back into the City’s economy. Arts Council England’s contribution of £400,000 to the 2004 Festival supported the work of over 1900 performers. For every £1 spent on tickets by festival-goers an additional £22.26 was spent in the city as Festival attendees (both residents and visitors) spend money on meals, drinks, hotel accommodation, shopping, taxis etc. Local businesses invested £400,000 in the Festival. Artists exhibiting in Open Houses received over £840,000 in sales.

For a fuller report please click on the link below:

Click here to download Festival Economic Survey


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