Small fold-out cards are the new tactic being used to help reduce violence in Brighton’s pubs and clubs.
Play It Cool is the city’s campaign, backed by Sussex Police and Brighton & Hove City Council, to reduce violent crime in and around West Street and the seafront from June to the end of September. Previous phases in the campaign have used posters, postcards and live performance to help stimulate conversation about violent crime and heighten empathy towards victims.
This week, the Play it Cool crew will begin giving out 1,000 colourful pocket-sized cards as part of a new phase to enable young clubbers to stay safe.
The cards feature slogans such as ‘Eat before you drink’ and ‘You can dance – Only if you’re not too drunk to stand up.’
Kuen-Wah Cheung, the Play It Cool co-ordinator, said, “The aim of the cards is to remind people to do the little things that make it easier for them to have a good night out.
“We are not saying don’t go drinking or don’t go out, rather that if you drink too much you might be unable to stand, be vulnerable to attack or be kicked out of a club. All of these things are likely to stop you having a good time.
“Fights can also start when punters knock people’s pints over at clubs. We want to encourage clubbers to diffuse these situations by buying the other person another drink. It’s only fair.”
So far, Play It Cool has received support of deejays and breakdancers in the hip-hop community as well as club management, owners, and promoters.
For more information about Play It Cool, visit the website on www.play-it-cool.co.uk or call 01273 292901
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Brighton & Hove City Council