Brighton & Hove City Council is leading the way in trying to make the city more welcoming for coach visitors, and encouraging the use of coaches as public transport.
The 'Coach Strategy', to be discussed by the environment committee on Thursday, 2 September, outlines plans for a dedicated coach park, improved passenger facilities at Pool Valley and better liaison with coach operators. As part of the strategy, the council is involving the Confederation of Passenger Transport, the bus and coach industry's trade association.
Councillor Craig Turton, deputy chair of the environment committee, said, "Travelling by coach is extremely popular, both with people in the UK and overseas visitors. Coach based tourism is worth £53 million to Bournemouth and £81 million to Blackpool, so we shouldn't underestimate its importance to us as a seaside resort.
"The availability of coach services also means that, for example, older people who do not drive can travel here. What we must work on now is making sure coach passengers and their drivers can get easy access to the major attractions of the city and that their first impressions on arrival are favourable."
Currently there are 42 dedicated coach parking spaces at Black Rock and Madeira Drive, but these may be displaced by the proposed Black Rock development.
As well as holiday visitors, the city is a major destination for long distance express coaches. These are based at Pool Valley and last year carried almost one million passengers to and from Brighton & Hove. Proposals for Pool Valley include improving passenger waiting areas, lighting, and pedestrian signing and providing CCTV coverage.
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Brighton & Hove City Council