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News - 14 July 2004
|Paperchase comes to town|
A 20 year Paperchase ends
In what must be one of the most telling testaments to the pull of Brighton as a retail centre the stationery and giftware company Paperchase has finally gained an outlet in Brighton after 20 years of looking!
The company has just been bought for £18.7m by Borders which has a branch in Churchill Square. But the new Brighton outlet is not locating in the shopping centre but rather in East Street which is largely dominated by high end fashion shops. Brighton is apparently their most requested location for an outlet from enquiries to their Head Office which is hardly surprising when you consider that the company has been actively exploring a foothold in the city for 20 years since the 1980s when it was an independently owned operation.
Their addition to the existing retail offer in East Street will firmly cement the growing reputation of the eastern end of town for quality and the natural concomitant – high rents and rates. As the old Hanningtons department store continues to attract tenants it is hoped that the knock-on effect on the rest of North Street will accelerate after a considerable period of wandering in the wilderness. If it does it could also accelerate the gradual evolution of the axis of shopping eastwards which has been happening for decades. It is not beyond the bounds of possibility that in the near future Brighton will have a relocated prime pitch centred around North Street with an anchor in East Street/Hanningtons building at one end, Churchill Square at the other and the Lanes and North Lane on either side. This does pose a question about the future of Western Road west from Woolworths.
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