The Brighton & Hove Economic Partnership and Brighton & Hove Council, in conjunction with many of the city’s stakeholders, have developed a comprehensive tourism strategy for the next 10 years.
Over 500 groups and businesses were consulted in the process to ensure that nothing was overlooked.
Included is a five-point action plan calling for improvements in quality, public safety, cultural investment, transport and marketing.
Ambitions include becoming the UK’s best venue for conferences, the UK’s first world-class seaside destination and a regional centre for the arts.
The aim is to create 12 per cent more jobs in tourism and inject an extra £200m a year into the local economy. Currently some 13,000 people are employed in the city’s tourism sector, which annually earns around £380m.
Chair of the Economic Partnership Simon Fanshawe said: "The strategy is the blueprint from which the various partners in the tourism industry will work. It has come from the most wide ranging conversation between as many as possible of the businesses and agencies who make Brighton & Hove the great entertainment, tourism and conference capital it is. With this strategy all of us are committing to enormous ambition for our city, to an even greater improvement in quality and even better jobs."
Councillors are due to consider approving the strategy at the policy committee meeting on January 21 at Hove Town Hall.
For full details click on the link below. To see a copy of the strategy click on download below.
Click here to download Draft Tourism Strategy
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Brighton & Hove City Council