Brighton & Hove has been accepted into a group that promotes Britain’s best-preserved cities to history-hungry visitors. The city is now the sixth member of the organisation Britain’s Heritage Cities, and stand alongside Edinburgh, Chester, Stratford-Upon-Avon, York and Bath.
Working closely with the national tourism body VisitBritain, the group promotes member cities mainly to long-haul English speakers, especially in the USA.
The group will focus on the Brighton & Hove’s cultural attractions, history, nightlife, shopping, Regency architecture and easy transport links.
A website www.heritagecities.co.uk will shortly be updated to include information on Brighton & Hove.
Deputy council leader Sue John said: “It’s the premier league of UK historic destinations and we’re in very good company. We’re grouped with cities that are world famous for exemplifying British history.
“The heritage market is a very important segment for us to target. It’s particularly big in the USA and commonwealth countries. Our link to royalty through the Pavilion is an added selling point.”
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Brighton & Hove City Council