Brighton has been ranked 21 in the latest Experian league table. It has risen two places since last year and is now well ahead of Croydon, which has fallen one place to 26.
The Experian table is based on a calculated 'vitality' score that takes factors such as number of multiples, total floor space and vacancy levels into account. A high number of multiples (those with more than nine outlets) puts a positive slant on the score, as does a high total floor space.
Other factors that are taken into consideration include levels of key retail attractors (popular and successful fascias), which have a positive influence on the score and service or miscellaneous outlets such as churches and offices, which have a negative effect.
Comparing Brighton with other towns of similar size and profile it still has some way to go to catch up with Chester, even though it has dropped 6 places to number 11 but it is closing the gap on Guildford, which has dropped a place since last year to 17. It has overtaken York, which has dropped from 22 to 24 and is distancing itself from Bath, which has dropped four places from 26 to 30. Of all the shopping centres mentioned above Brighton is the only one that appears to be in the ascendant.
For further information contact Andrew. Shaw@uk.experian.com
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