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News - 17 April 2003
Future ranking of UK tourism in doubt
The UK has slipped to 6th place in world tourism ranking with less than a third of the number of visitors to France and it could well drop out of the top ten altogether in the next five years.
The influential head of the Association of British Incoming Tour Operators has warned that the government had failed to recognise tourism as a major industry generating £12bn annually and devote the investment to it that it deserves. The loss of the all-important American market in the aftermath of 9/11 has been a particular blow to Britain, which profited handsomely from this sector.
Despite rumours of a major advertising blitz aimed at America this summer there is unlikely to be any increase in funding for international marketing. In Britain the recent surveys suggests that two out or three adults are proposing to either stay at home this year or reduce the number of foreign holidays they take. This should be good news for Brighton which tends to do well out of domestic tourism and particularly short break holidays which can now stretch to four or five days. Hoteliers are forecasting full occupancy for the Easter weekend.
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