Smart Learning is the Chamber’s educational programme, with interactive events run by some of the most experienced practitioners in the art of business - from social media and marketing to PR and branding to finance and pitching.

Start-up businesses need good PR but can rarely afford specialist professionals. This half-day session by Vicky Hoad and Stephen Baker from Blue Rocket PR will equip you with the knowledge and tools you need to contact journalists in a constructive and effective way.

This interactive training session is recommended for business owners and marketing managers who want to take the first steps to effective public relations.

The session will include:

• What PR can and can’t do
• A variety of techniques to slot your business into the current news agenda
• Tips on how to pitch to journalists
• An interactive group exercise to practice developing a PR campaign
• Q&A session with two of Blue Rocket PR’s senior consultants