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What every business needs to know about Web 2.0 and Social Media

Date: 14 December 2010 - Time: all day

This opportunity was for a 5-week course up to 14 December, or for people wanting to attend individual events.

  • Are you: Confused by all the talk around social media, Web 2.0 and what it means for your business?
  • Aware of Facebook, LinkedIn, Twitter, blogs and wikis but not sure whether it’s something you should know more about?
  • Wanting your company to use the web more effectively to market your products and services?
  • Not sure how much you can do yourself and where you need to bring in experts?

Whether you like it or not the Internet is here to stay and will increasingly be a core place to communicate with customer and suppliers, market your business and sell products and services. Your customers will use social media such as Facebook, Twitter, LinkedIn and YouTube to discuss your company and its products and services.

This course, made up of five half-day sessions, will help you to better understand Web 2.0 and social media and what it all means for your business. It is an introductory course that aims to demystify the jargon and cut through to what you really need to know. It assumes no or very little prior knowledge and will take attendees through the following stages:

Session 1 – Tuesday 16 November Why Web 2.0 / Social Media is relevant to your business

Session 2 – Tuesday 23 November Marketing your business on the web

Session 3 – Tuesday 30 November Web tools for collaborative working

Session 4 – Tuesday 7 December Dealing with web designers and search engine consultants

Session 5 – Tuesday 14 December Monitoring the effectiveness of your web strategy

 I’ve got a website but who is visiting it? What are people saying about my company on the web? How can I improve my web strategy?

Each session is designed to be self-contained so you may choose to take all five or just individual sessions.

The sessions will be a combination of talks, case studies, discussions and live demonstrations. This course is designed for anyone who works in or runs a business and wants an introduction to Web 2.0 and social media and what these tools can do for their business.

Venue: University of Brighton, Cockcroft Building,
Moulsecoomb campus
Cost: £150/day or £600 for all days.
Contact: n/a
Telephone: 01273 642305

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