Most marketing workshops are full of jargon and processes that can help send you to sleep. This Chamber of Commerce event is different. Richard Hall, author of Brilliant Marketing will illustrate how to think of effective ways to market, how to discuss marketing options and then how to plan and produce a great marketing proposal as part of a structured marketing plan.
Richard Hall worked in increasingly senior marketing roles at Reckitt Benkeiser, RHM Foods and Corgi Toys, and in leadership roles in advertising agencies French Gold Abbott, FCO, and EuroRSCG. He now chairs a number of charities and commercial organisations. He also mentors senior executives and writes books which are published in 20 countries.
This learning opportunity is a “do-it” afternoon – more workout than workshop - that could change your working life.
In just four hours you’ll be taken through the most intense, interactive programme, learning how to think, plan and do your own marketing.
2.00pm: Introduction. What ‘s going to happen?
2.15pm: The key ingredients in great marketing and how to use them
3.10pm: Assemble into teams to work on a specific marketing problem
5.00pm: 10-minute presentations from each team
6.00pm: Round up, questions and summary…open ended drink and talk.
What you get to help make this programme work
- A free copy of Richard Hall’s book Brilliant Marketing
- A summary of the ten things you have to keep in mind if you want to succeed in marketing
- A one page brief of the marketing problem you have to solve and the team you’ll be working in
- Richards e-mail address so you can get up to speed before the event
For more information visit: http://www.businessinbrighton.org.uk/event/marketing-really-works.
Venue: Jurys Inn Hotel|
101 Stroudley Road, Brighton, BN1 4DJ
Cost: £45pp for members, £75pp for non-members
Contact: The Administrator
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Brighton & Hove Chamber of Commerce