This course is for any business wanting to raise their profile through the media but without blowing the budget on a PR agency. By the end of the first day of the course you will have the basis of a press release about your business, you’ll know who to send it to and what the press will be expecting from you. You will also have the chance to learn the tricks that will make your press release stand out and maximise your chances of coverage.

Who should attend?

The course is designed for business owners, entrepreneurs and those working in a business or other organisation in a marketing or communications role. It will also be useful for those who have undertaken PR in the past but want to refresh or build on their skills.

What will I get out of it?

By the end of the training you will:

• Have a basic understanding of how the media and journalists work
• Know how to identify the potential stories within your business
• Understand how and when to engage with the media
• Know how to write and pitch a press release, and have the chance to write a basic press release before the end of the session
• Gain an understanding of how to build on coverage to maintain a media presence